underplay is a company 21 years in the making, It has one clear objective, to make sure the right people, hear the right music in the right way.  Whether that be artist, label, publisher, producer, booker, presenter, supervisor, programmer or straight to fanbase.


Our main focus is music promotion across tv, radio, sync and dsp's and managing artists we love.  We have been doing this for many years and have a wealth of knowledge, experience and contacts we call friends.


Chris Bellam setup the company in 2016 has worked alongside critically acclaimed and chart topping artists, producers, managers and creatives since 2001, with a passion for great music and a drive to find those who are yet to be found.  Mike Hale joined in 2018 from the MOBO's having previously worked with Chris to book FKA Twigs on the awards show and they have worked together ever since.


Chris started his career at XL Recordings and together with Mike Undeprlay has since worked with many labels including 4ad, Matador, Rough Trade, Young Turks, Island, Polydor, Warner, Virgin, Ninja Tune, Warp, Secretly Canadian, Marathon, Lucky Number, Glasssnote and Full Time Hobby to mention a few. 


Chris has worked directly with the following artists and many others during his time in the industry.... ADELE, The xx, Daughter, Sampha, Todd Terje, Queens Of The Stone Age, Sigur Ros, Bon Iver, Rustie, Grimes, The National, Alabama Shakes, Palma Violets, Warpaint, The Strokes, The Horrors, SBTRKT, Jamie xx, Dizzee Rascal, Radiohead, Jack Penate, Laurel, Giggs, Jai Paul, Tyler The Creator, Vampire Weekend, Bobby Womack, Rationale, Loyle Carner, Savages, Mystery Jets, Friendly Fires, Lapsley, Jungle, Cat Power, David Byrne, St Vincent, Jack White, Paul Banks, Ratking, Basment Jaxx, Cymbals, Purity Ring, Tops, Scott Walker, White Stripes, MIA, FKA Twigs, Spring King, Clean Cut Kid